C) advertisers’ interest in other media has decreased
D) the number of TV ads people can see has increased
3. Compare with television, newspapers as an advertising medium _______.
A) earn a larger annual ad revenue
B) convey more detailed messages
C) use more production techniques
D) get messages out more effectively
4. Advertising on radio continues to grow because _______.
A) more local radio stations have been set up
B) modern technology makes it more entertaining
C) it provides easy access to consumers
D) it has been revolutionized by Internet radio
5. Magazines are seen by advertisers as an efficient way to _______.
A) reach target audiences
B) appeal to educated people
C) attract diverse audiences
D) convey all kinds of messages
6. Out-of-home advertising has become more effective because _______.
A) billboards can be replaced within two hours
B) consumers travel more now than ever before
C) such ads have been made much more attractive
D) the pace of urban life is much faster nowadays
7. The challenge to Internet advertisers is to create ads that are ________.
A) quick to update
B) pleasant to look at
C) easy to remember
D) convenient to access
8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.
9. Direct mail is an effective form of advertising for business to develop ________.
10. This passage discusses how advertisers select ________ for advertisements.
2008年6月英语四级考试试题原文及答案
www.dxs89.com
Part III Listening Comprehension (35 minutes)
Section A
11. A) Given his ankle a good rest.
B) Treat his injury immediately.
C) Continue his regular activities.
D) Be careful when climbing steps.
12. A) On a train.
B) On a plane.
C) In a theater.
D) In a restaurant.
13. A) A tragic accident.
B) A sad occasion.
C) Smith’s unusual life story.
D) Smith’s sleeping problem.
14. A) Review the detail of all her lessons.
B) Compare notes with his classmates.
C) Talk with her about his learning problems.
D) Focus in the main points of her lectures.
15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.
C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.
16. A) Extremely tedious.
B) Hard to understand.
C) Lacking a good plot.
D) Not worth seeing twice.
17. A) Attending every lecture.
B) Doing lots of homework.
C) Reading very extensively.
D) Using test-taking strategies.
18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.
C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better.
Questions 19 to 22 are based on the conversation you have just heard.
19. A) A notice by the electricity board.
B) Ads promoting electric appliances.
C) The description of a thief in disguise.
D) A new policy on pensioners’ welfare.
20. A) Speaking with a proper accent.
B) Wearing an official uniform.
C) Making friends with them.
D) Showing them his ID.
21. A) To be on the alert when being followed.
B) Not to leave senior citizens alone at home.
C) Not to let anyone in without an appointment.
D) To watch out for those from the electricity board.
22. A) She was robbed near the parking lot.
B) All her money in the bank disappeared.
C) The pension she had just drawn was stolen.
D) She was knocked down in the post office.
Questions 23 to 25 are based on the conversation you have just heard.
23. A) Marketing consultancy.
B) Professional accountancy.
C) Luxury hotel management.
D) Business conference organization.
24. A) Having a good knowledge of its customs.
B) Knowing some key people in tourism.
C) Having been to the country before.
D) Being able to speak Japanese.
25. A) It will bring her potential into full play.
B) It will involve lots of train travel.
C) It will enable her to improve her Chinese.
D) It will give her more chances to visit Japan.
2008年6月英语四级考试试题原文及答案
www.dxs89.com
Section B
Passage One
Questions 26 to 28 are based on the conversation you have just heard.
26. A) The lack of time.
B) The quality of life.
C) The frustrations at work.
D) The pressure on working families.
27. A) They were just as busy as people of today.
B) They saw the importance of collective efforts.
C) They didn’t complain as much as modern man.
D) They lived a hard life by hunting and gathering.
28. A) To look for creative ideas of awarding employees.
B) To explore strategies for lowering production costs.
C) To seek new approaches to dealing with complaints.
D) To find effective ways to give employees flexibility.
Passage Two
Questions 29 to 31 are based on the conversation you have just heard.
29. A) Family violence.
B) The Great Depression.
C) Her father’s disloyalty.
D) Her mother’s bad temper.
30. A) His advanced age.
B) His children’s efforts.
C) His improved financial condition.
D) His second wife’s positive influence.
31. A) Love is blind.
B) Love breeds love.
C) Divorce often has disastrous consequences.
D) Happiness is hard to find in blended families.
Passage Three
Questions 32 to 35 are based on the conversation you have just heard.
32. A) It was located in a park.
B) Its owner died of a heart attack.
C) It went bankrupt all of a sudden.
D) Its potted plants were for lease only.
33. A) Planting some trees in the greenhouse.
B) Writing a want ad to a local newspaper.
C) Putting up a Going Out of Business sign.
D) Helping a customer select some purchases.
34. A) Opening an office in the new office park.
B) Keeping better relations with her company.
C) Developing fresh business opportunities.
D) Building a big greenhouse of his own.
35. A) Owning the greenhouse one day.
B) Securing a job at the office park.
C) Cultivating more potted plants.
D) Finding customers out of town.
Section C
We’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.
What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44)_______________________________________________________________________.
In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to “empower” you. You have to empower yourself.
Part IV Reading Comprehension (Reading in Depth) (25 minutes)
Section A
Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way around the continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.