With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo (标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.
21. It is the belief of Frito-Lay’s head of global marketing that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company’s potato chips
D) People all over the world enjoy eating their company’s potato chips
22. What do we learn about Frito-Lay from Paragraph 2?
A) Its products used to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.
23. One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value
24. Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company's strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.
25. Frito-Lay's executives claim that the promoting of American food in the international market_____.
A) won't affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips
2005年12月英语四级考试试题A卷原文及答案
www.dxs89.com
Passage Two
Question 26 to 30 are based on the following passage.
In communities north of Denver, residents are pitching in to help teachers and administrators as the Vrain School District tries to solve a $13.8 million budget shortage blamed on mismanagement. ”We’re worried about our teachers and principals, and we really don’t want to lose them because of this,” one parent sail. “If we can help ease their financial burden, we will. ”
Teachers are grateful, but know it may be years before the district is solvent (有偿付能力的). They feel really good about the parent support, but they realize it’s impossible for them to solve this problem.
The 22,000-student district discovered the shortage last month. “It’s extraordinary. Nobody would have imagined something happening like this at this level,” said State Treasurer Mike Coffman.
Coffman and district officials last week agreed on a state emergency plan freeing up a $9.8 million loan that enabled the payroll (工资单) to be met for 2,700 teachers and staff in time for the holidays.
District officials also took $1.7 million from student-activity accounts in its 38schools.
At Coffman’s request, the District Attorney has begun investigating the district’s finances. Coffman says he wants to know whether district officials hid the budget shortage until after the November election, when voters approved a $212 million bond issue for schools.
In Frederick, students’ parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs.
Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the district’s $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.
“We employ thousands of people in this community,” said Mitch Carson, a hospital chief executive, who helped raise funds. “We have children in the schools, and we see how they could be affected.”
At Creek High School, three students started a website that displays newspaper articles, district information and an email forum (论坛).“Rumors about what’s happening to the district are moving at lighting speed,” said a student. “We wanted to know the truth, and spread that around instead.”
26. What has happened to the Vrain School District?
A) A huge financial problem has arisen.
B) Many schools there are mismanaged.
C) Lots of teachers in the district are planning to quit.
D) Many administrative personnel have been laid off.
27. How did the residents in the Vrain School District respond to the budget shortage?
A) They felt somewhat helpless about it.
B) They accused those responsible for it.
C) They pooled their efforts to help solve it.
D) They demanded a through investigation.
28. In the view of State Treasurer Mike Coffman, the educational budget shortage is_________.
A) unavoidable
B) unthinkable
C) insolvable
D) irreversible
29. Why did Coffman request an investigation?
A) To see if there was a deliberate cover-up of the problem.
B) To find out the extent of the consequences of the case.
C) To make sure that the school principals were innocent.
D) To stop the voters approving the $212 million bond issue.
30. Three high school students started a website in order to__________.
A) attract greater public attention to their needs
B) appeal to the public for contributions and donations
C) expose officials who neglected their duties
D) keep people properly informed of the crisis
2005年12月英语四级考试试题A卷原文及答案
www.dxs89.com
Passage Three
Questions 31 to 35 are based on the following passage.
“Humans should not try to avoid stress any more than they would shun food, love or exercise.” said Dr. Hans Selye, the first physician to document the effects of stress on the body. While here’s on question that continuous stress is harmful, several studies suggest that challenging situations in which you’re able to rise to the occasion can be good for you..
In a 2001 study of 158 hospital nurses, those who faced considerable work demands but coped with the challenge were more likely to say they were in good health than those who felt they couldn’t get the job done.
Stress that you can manage may also boost immune (免疫的) function. In a study at the Academic Center for Dentistry in Amsterdam, researchers put volunteers through two stressful experiences. In the first, a timed task that required memorizing a list followed by a short test, subjects believed they had control over the outcome. In the second, they weren’t in control: They had to sit through a gory (血淋淋的) video on surgical procedures. Those who did well on the memory test had an increase in levels of immunoglobulin A, an antibody that’s the body’s first line of defense against germs. The video-watchers experienced a downturn in the antibody.
Stress prompts the body to produce certain stress hormones. In short bursts these hormones have a positive effect, including improved memory function. “They can help nerve cells handle information and put it into storage,” says Dr. Bruce McEwen of Rockefeller University in New York. But in the long run these hormones can have a harmful effect on the body and brain.