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DOC48Overthelastyear,someofthemostdramaticbusinessdevelopmentsweretheexplosionoflarge-scalebusiness-to-businessdigital
marketplaces,theshiftofpowerfrommanufacturersandsupplierstocustomers,andthedownturnoftheeconomyfromthe
dot.comdemise.EvenwiththefailuresandmoneytroublesofsomeB2Bmarketplaces,digitalexchangeshaverapidlytransformed
thewayindustriesoperate,removedgeographicbarriers,andcreatednewchannelsofcustomeracquisitionandintegration.
Inaddition,productsarenolongerpushedthroughthesupplychain.Theyarepulledbycustomerswhoarelesspatientand
whodemandincreasinglycomplexbundlesofproductsandservices.
B2Bandsupplychainsolutionsarenolongerjustaboutreducingcosts.Theyhavebecomeprimarydriversforimproving
thecompetitivenessofanenterpriseintheconnectedeconomy.Leadersineverymarketsectorarerespondingtonew
businesspressuresbyincreasingagilityandrevenuegrowththroughnewB2Bandsupplychainmanagementapproaches.
CapGeminiErnst&Youngcreatesadaptive“networkedvaluechains”usingB2Btechnologiestoconnectbusinesspartners
sothatcompaniescansuccessfullyevolveintoday’schangingmarket..
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