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文档20PharmaMarketing&Sales
Beyond2005
Theindustryiscurrentlyfacingachanginglandscapethreateningitshistoricalprofitability
Mostcompaniesarerespondingtothesechallengesbyinvestingintheirmarketingandsalesactivities
Lookingbeyondthecurrentwaveofinvestment,whatdoesthefuturehold?
PharmaBeyond2005?
Today’sworkshopisaboutpreparingforthefuture-beyond2005
WorkshopObjectives
Toexplorethedrivingforcesshapingtheindustry
Toreviewtheimplicationsforthekeyplayers
whatitwilltaketowininthepharmamarketplacein2005andbeyond
Toidentifytheactionsneededtoprepareforthefuture
Ourapproachiscentredontheidentificationofthe‘Megatrends’whichwillshifttheindustry
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