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31Chapter1Themacroeconomicbackground1.1.ForeigndirectinvestmentinJapanisincreasing1.2.StrengthenedinitiativesoftheJapanesegovernmentChapter2TheearningssituationofGermancompaniesinJapan2.1.Profileofthecompaniessurveyed2.2.TheprofitabilityofGermancompaniesinJapan2.3.AcomparisonofprofitabilitybetweenthemachineryandconsumergoodssectorsChapter3ReasonswhyGermancompaniesareprofitableinJapan3.1.JapanisstillEastAsia'smostimportantmarket3.2.AdvantagesofforeigncompaniesinJapan—the‘Gaijinbonus’3.3.HandicapsofJapanesecompetitors—thelowlevelofglobalisation3.4.RelativelylowriskfactorsinJapanChapter4PossiblereservationsaboutcommittingtoJapan4.1.Thelingeringeconomiccrisis—alsoanopportunity4.2.TheKeiretsu—losingsignificance4.3.TheJapanesesalessystem—possiblenewsaleschannels4.4.StrongJapanesecompetition—winningthroughdifferentiation4.5.Highlabourandrentcosts—withadownwardtrend4.6.Tariffandnon-tariffbarriers—notinsurmountable，大小：163 KB