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word60Preface
ThisGuidetowritingabusinessplanisdesignedtohelpyouindevelopingyour
businessidea,"fromconcepttocompany".Itdetailsthecontents,scope,and
structureofabusinessplanandtheexpectationsventurecapitalistshavewhen
readingone,andprovidesvaluablepointersonstartingupacompany.
TheGuideisnotintendedasabusinessstudiesresourcenorisitatheoretical
treatiseonthenatureofbusinessplansperse.Rather,itofferspracticaltipstohelp
yougetstartedsettingupyourcompany.Naturally,thereisnoguaranteethatall
aspectsofthisGuidewillberelevanttoyourparticularcompanyorthatalltopics
relevanttoyourcompanywillbecovered.The"Keyquestions"aboutthemain
elementsofabusinessplanmakenoclaimtocompleteness;thosequestionsnot
relevanttoyourspecificbusinessplanneednotbeanswered.
IfyouarereadingthisGuidebecauseyouhaveabusinessideayouwantto
transformintoasuccessfulcompany,weofferyouaofencouragement:Make
themostofthisopportunity!
McKinsey&Company,Inc.
，大小：523 KB