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1
TableofContents
1.TheRoutefromConcepttoCompany
1.1.Successfactors
1.2.Stagesofdevelopment
2.TheBusinessIdea
2.1.Developingabusinessidea
2.2.Elementsofapromisingbusinessidea
2.3.Protectingyourbusinessidea
2.4.Presentingyourideatoinvestors
3.TheBusinessPlan
3.1.Advantagesofabusinessplan
3.2.Characteristicsofasuccessfulbusinessplan
3.3.Theinvestor’spointofview
3.4.Tipsonpreparingaprofessionalbusiness
4.StructureandKeyElementsofaBusinessPlan
4.1.Executivesummary
4.2.Productorservice
4.3.Managementteam
4.4.Marketandcompetition
4.5.Marketingandsales
4.6.Businesssystemandorganization
4.7.Implementationschedule
4.8.Opportunitiesandrisks
4.9.Financialplanningandfinancing
2
Exhibit2
KEYFACTORSFORSUCCESSOFINNOVATIVESTART-UPS
Ideas
.Degreeof
innovation
.Scope
.Patent
Capital
......
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