标签：crm系统,crm是什么意思,
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PDF版11Contents
WhymanufacturingbusinessneedstoimplementCRM
BusinessValue
CRMsolutioninfrastructure
Advantages
Advantech’sexperience
ImplementationProcess,benefits
WhyCRM?
Brandname,customerloyalty
Globalbusiness
Highqualityservices
Innext5years,CRMisastrategicapplicationforthecompany
研華科技www.advantech.com
公司設立於民國70年，實際營運於民國72年
資本額：NT$17.45億(90.4)
營業額：NT$70億(90預估)
負責人：劉克振董事長
全球員工：1200 人(台灣700 )
主要產品：工業自動化產品，工業用電腦，內嵌式運算平台，網路應用產品等
自有品牌行銷全球，15個分公司
AdvantecheBusinessVision
將研華全面企業再造為e-BusinessEnterprise
Lowertransactioncost
ReduceSales&Marketing<22
Advantech網站成為全球最成功的自動化產品電子商務網站．
2001年底到達營收80電子化運作．
MarketingEvolution
MassMarketing
Shareofmarket
Adversarial
Productcentric
EconomiesofScale
Sendinformation
1:1Marketing
Shareofcustomer
Collaborative
Customercentric
Economiesofscope
Dialogue
CRMSolutionCriteria
IntegratedSales,Marketing,TechnicalSupportandCustomerServicefunctions
WebinterfaceforPartnersandCustomers
EasyintegratewithERP(MFG/PRO)system
Easyuserinterfaceandcustomization
Easyintegratewithe-Commercesystem
Workflowcapabilities
Supportmulti-languageforglobaldeployment
SiebelCRMSolution
GlobalLeaderinFrontOfficeApplications
Web-BasedArchitecture
ConfigureOnce,DeployEverywhere
No.1inCRMmarket
PartnershipswithIndustryLeaders
Focuson100CustomerSatisfaction
SiebelEnterpriseArchitecture
CRMSolutionArchitecture
ProjectInvestment
Application–Siebel99.5(nameduser)
Hardware–AdvantechSPC520(PIII500x2,1GM)X2
Software–MSWindowNTSP4
Database–MSSQL7.0(50GB)
Consulting–SiebelTAMService
Implementationconsulting-DIY
Advantages
Adaptthemainstreamtechnologies
Costofownership
Leverageknowledgeandresources
ExperiencesharingfromMS
TechnicalSupport
ImplementationStrategy
Plan-in-One,Implement-by-Phase
SalesEnterprisefirst,followedbyServices&Marketing
P1PilotruninTaiwanandUSsites
P2Deploytoselectedcountiesinregions
P3World-widefullyimplementinallcountries
FormuptheProjectTeamcombinestheBusinessLinespeopleandITpeople
Re-engineeringSalesprocessesintoaGlobalandCompetitive-edgetools
Learnbydoing
PhaseI-Implementation
Phase-2Implementation
Projectorganization&resources
WidelycommunicateCRMwithRBU’s
CRMgoalandobjectives
LeverageUS/Taiwan’sCRMexperience
CRMcommunity
Clearscheduleandmilestones
Incentiveprogramforimplementation
eCRM的效益
提高顧客忠誠度
提高獲利率
縮短新產品上市時間
以最具成本效益方式服務目標客戶群
大幅降低每筆交易成本
大幅降低顧客服務成本
節省服務客戶時間
Results
AsolidplatformofeBusiness
Top-15Funnelreview
AutoQuotationprocess
Increaseserviceeng.productivity
OrderintegratedwithERP
Customersegmentation
Organizationlearning
Becomingane-BusinessSystem
CRMKnowledgeBase
顧客關係管理五大步驟
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