标签：crm系统,crm是什么意思,
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doc82Unileverconsumerrelationshipmanagement(CRM)allowsustomaximise
consumervaluethroughtargetedmarketinginvestmentsandgenerate
incrementalturnoverandGP.Experienceandresultsfromcountriesalready
practisingCRMdemonstratethatitisaprovencontributortoUnilevergrowth.
CRMstrategyisdrivenbydetailedconsumerinsightsintoactualpurchasing
behaviour.Withthisknowledge,wecandevisemarketingprogrammesthatbuild
andmaintainloyalrelationshipswithourmostvaluableconsumers.Wecan
measurepreciselytheresultsofeachprogrammetoassessourperformanceand
measureROI,enhancingourlearninganddeepeningourknowledgeof
consumers.
Howtousethisworkbook
Thisworkbookhasbeendesignedtoprovideyouwiththerationaleandevidence
tosupporttheallocationofMDCbudgetsinordertodevelopacross-category
consumerdatabaseandimplementingeffectiveCRMprogrammes.Theworkbook
isalsoapracticalguidetohelpmanagersbeginbuildingCRMcapabilityand
competencies.，大小：223 KB