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DOC版11服装行业的战略分析报告ContentsExecutiveSummary............................1EvolutionoftheRetailApparelIndustry........................1ENVIRONMENTALFORCES............................2SocietalChanges.......................2RegulatoryandGovernmentalInfluences..........................3EconomicFactorsandGlobalization.......4TechnologyChanges...........................5ECONOMICFORCES..............................5MarketCharacteristics......................5Competition.......................8INDUSTRYASSESSMENT..........................11Rivalryamongcompetitivefirms.............................11BarrierstoEntry........................11Bargainingpowerofconsumers..................11Bargainingpowerofsuppliers..................11KeySuccessFactors..........................12Financialaspectsoftheapparelindustry...........................12Evolution&CharacteristicsofGap,Inc.andTheLimited,Inc...............................12COMPANYOVERVIEWS.......................12PASTANDCURRENTSTRATEGIESANDOPERATIONS..............................16Acquisitions/Divestitures.................20NewSegments...........................20R&DandTechnology........................21MarketingMix..............................21GlobalPresence............................22Manufacturing.............................22FinancialOverview.........................23CONCLUSION:STRATEGICASSESSMENT............24SWOTANALYSIS...........................26Bibliography..............................27Appendices.................................28APPENDIXA.................................28APPENDIXB–THEAPPARELINDUSTRY.........................29APPENDIXC:INDUSTRYVS.S&P500.............................36APPENDIXD:OPERATIONALDATAOFTHELIMITEDANDGAP.................................41APPENDIXE:COMPARISONOFGAPANDTHELIMITEDVS.THEAPPARELINDUSTRY.................47APPENDIXF:SUMMARYOFTHELIMITEDINC.’SACQUISITIONACTIVITIES.................................52APPENDIXG:GAPINC.TIMELINE....................52THEGAP.........................................54，大小：230 KB