标签：什么是市场营销,市场营销案例,
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word版0Objectives
CourseOrganization
TasksofMarketing
MajorConcepts&ToolsofMarketing
MarketplaceOrientations
Marketing’sResponsestoNewChallenges
Course/TextOrganization
PartI-UnderstandingMarketingManagement
PartII-AnalyzingMarketingOpportunities
PartIII-DevelopingMarketingStrategies
PartIV-ShapingtheMarketOffering
PartV-Managing&DeliveringMarketingPrograms
DefiningMarketing
Marketingisasocietalprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreating,offering,andfreelyexchangingproductsandservicesofvaluewithothers.
-PhilipKotler(p.7)
CoreConceptsofMarketing
SimpleMarketingSystem
StructureofFlows
TheFourPs
CompanyOrientationsTowardstheMarketplace
CustomerDeliveredValue
TraditionalOrganizationChart
Customer-OrientedOrganizationChart
EvolvingViewsofMarketing’sRole
EvolvingViewsofMarketing’sRole
EvolvingViewsofMarketing’sRole
Review
CourseOrganization
TasksofMarketing
MajorConcepts&ToolsofMarketing
MarketplaceOrientations
Marketing’sResponsestoNewChallenges
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