标签：什么是市场营销,市场营销案例,
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PPT版3Objectives
IdentifyingMarketSegments
ChoosingTargetMarkets
StepsinMarketSegmentation,Targeting,andPositioning
BasicMarket-PreferencePatterns
Market-SegmentationProcedure
Survey
Motivations
Attitudes
Behavior
Analysis
Factors
Clusters
Profiling
BasesforSegmentingConsumerMarkets
BasesforSegmentingBusinessMarkets
Demographic
OperatingVariables
PurchasingApproaches
SituationalFactors
PersonalCharacteristics
EffectiveSegmentation
HeavyandLightUsersofCommonConsumerProducts
AdditionalSegmentationCriteria
EthicalChoiceofMarketTargets
SegmentInterrelationships&Supersegments
Segment-by-SegmentInvasionPlans
IntersegmentCooperation
FivePatternsofTargetMarketSelection
Segment-by-SegmentInvasionPlan
Review
IdentifyingMarketSegments
ChoosingTargetMarkets
......
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