标签：销售渠道管理,渠道销售,
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30Objectives
Understandcompany-widestrategicplanninganditsfoursteps.
Learnhowtodesignbusinessportfoliosanddevelopstrategiesforgrowthanddownsizing.
Understandmarketing’sroleinstrategicplanningandhowmarketerspartnerwithothers.
Beabletodescribethemarketingprocessandtheforcesthatinfluenceit.
Learnthemarketingmanagementfunctions,includingtheelementsofthemarketingplan.
WaltDisneyCompany
Knownforfilms,animation,themeparksandcustomerorientation
Parksofferavarietyofattractionsaswellascleanliness,order,andwarmth
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