标签：网络营销教程,网络营销学习,
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PDG8Subjectorcontext
Majorideaorrecommendation
Benefitsorvalueproposition
Evidenceandanalysis
Detailedrecommendationsandactions
IBMbelievesthereisasubstantialopportunityintheonlineleasingmarket
XYZCompanyshouldtargetthefollowingcustomersegments:
ProfessionalServicesandManufacturing
IT,office,andmanufacturingcollateralclasses
Smallbusiness,smallticketmarket
Thesecustomersshouldbetargetedwithamulti-channelapproach:
Indirect
Aggregators
Direct
Themajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransaction
Eachofthesechannelsappealtocustomerswithuniquebuyingbehaviors
Competitorsaremovingintotheonlineleasingspace;XYZCompanyshouldmovequickly</P><P>
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